Your privacy is important to us. We value the trust you have placed in us, and are committed to protecting and safeguarding any personal information you give us. This document, which we update from time to time, describes how we use and process your personal information. It also tells you how you can contact us if you have questions about your personal information.
Rideways offers online car and driver services through its own websites and mobile apps and through other online platforms such as partners' websites. The information that follows applies to all of these platforms.
What kind of personal information does Rideways use?
When you make a booking, you will be asked for the relevant pieces of information required to fulfil the transportation service requested; this may include the passenger's name, contact details (email, address and telephone number) and payment information.
To make it easier to manage your bookings, you can open a user account. This allows you to save your personal settings, review previous bookings and manage future bookings.
When you visit our website, even if you do not make a booking, we may collect certain information, such as your IP address, which browser you're using, and information about your computer's operating system, application version, language settings and pages that have been shown to you. If you are using a mobile device, we might also collect data that identifies your mobile device, device-specific settings and characteristics and latitude/longitude details. We might also calculate and process data related to the type of apps installed on a mobile device, such as the name of the app, an app description and the category it belongs to. None of this information by itself will be able to tell us who you are, but it can still be considered to be 'personal' information.
We may also receive information about you when you use certain social media services.
Why does Rideways collect, use and share your personal details?
Bookings: First and foremost, we use your personal information to complete and administer your booking and forward required details to the transportation service provider.
Customer service: Sharing your details with our customer service staff allows us to assist when you need us, such as responding to queries related to your booking.
Customer reviews: We may use your contact information to invite you to answer a short questionnaire regarding your journey. The survey results will be used to help us better understand and improve the service our transportation partners provide to all our customers.
Marketing activities: We also use your information for marketing activities, as permitted by law. For example:
You may choose to subscribe to our Special Offers service in order to receive emails notifying you of any promotions or new services we are offering. You can opt out of this service at any time by clicking on the 'unsubscribe' link in any emails we send to you.
Based on the information you share with us, individualised offers may be shown to you on the Rideways website, in mobile apps or on third-party websites, including social media sites.
When we believe that a particular offer may be of interest to you, we may decide to make contact with you by phone.
Other communications: There may be other times when we get in touch by email, by phone or by texting you, depending on the contact information you share with us. There could be a number of reasons for this:
We may need to respond to and handle requests you have made.
If you have not finalised a booking online, we may email you a reminder to continue with your booking. We believe that this additional service is useful to you because it allows you to carry on with a booking without having to search for the journey again or fill in all the booking details from scratch.
When you use our services, we may send you a questionnaire or invite you to provide a review about your experience with Rideways.
We may also send you other material related to your booking, such as how to contact Rideways and your transportation service provider if you need assistance, or a summary of previous bookings you made through Rideways.
Market research: We sometimes ask our customers to take part in market research. Any additional personal details that you give us as part of the market research will be used only with your consent.
Fraud detection and prevention: We may use personal information for the detection and prevention of fraud and other illegal or unwanted activities.
Improving our services: Finally, we use personal information for analytical purposes, to improve our services, to enhance the user experience, and to improve the functionality and quality of our online travel services.
How does Rideways share your data with third parties?
In certain circumstances, we may share your personal data with third parties.
What security procedures does Rideways put in place to safeguard your personal information?
In accordance with UK and European data protection laws, we observe reasonable procedures to prevent unauthorised access and the misuse of personal information.
We use appropriate business systems and procedures to protect and safeguard the personal information you give us. We also use security procedures and technical and physical restrictions for accessing and using the personal information on our servers. Only authorised personnel are permitted to access personal information in the course of their work.
How can you control marketing emails?
Upon completion of a booking we provide options to opt out of marketing and sales emails, if you have remained opted in, we hope you enjoy receiving our emails, but if you would prefer not to be kept up-to-date with our special offers, you can opt out, or unsubscribe, from marketing communications at any time using the 'Unsubscribe' link in each newsletter.
How can you control the personal information you have given to Rideways?
Rideways tries to be as open as it can be in terms of giving people access to their personal information. Individuals can request a copy of their information by contacting us in writing at the following email firstname.lastname@example.org or at the address below stating 'Subject Access Request' in the subject, we may ask for further information to validate the identity of the requester to ensure the security of the data we hold.
If we do hold information about you, you can ask us to correct any mistakes by contacting us on the email address above or address below.